How Pleasure Works: The New Science of Why We Like What We Like by Bloom, Paul

How Pleasure Works: The New Science of Why We Like What We Like

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Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing's history, origin, and deeper nature.

Author: Paul Bloom
Binding Type: Paperback
Publisher: W. W. Norton & Company
Published: 06/01/2011
Pages: 302
Weight: 0.53lbs
Size: 8.19h x 5.50w x 1.07d
ISBN: 9780393340006

About the Author
Bloom, Paul: - Paul Bloom is a professor of psychology at Yale University. He is the author of Descartes' Baby and How Pleasure Works. He has contributed to The Atlantic, the New York Times, Science, and Nature. He lives in New Haven, Connecticut.