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The Right-Brain Business Plan: A Creative, Visual Map for Success

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Turn Passionate Ideas into Profitable Enterprises

Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it's like to make the entrepreneurial leap -- and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee's illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They'll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.

Discover how to:

* Develop a financial plan with fun and flair
* Select your circle of support to get the work done
* Clarify your business values and goals
* Paint a picture of your business landscape
* Understand your competition and what makes you stand out from the crowd
* Identify your perfect customers and create a marketing plan to reach them
* Map out concrete action steps to bring your Right-Brain Business Plan to life


Author: Jennifer Lee
Binding Type: Paperback
Publisher: New World Library
Published: 03/15/2011
Pages: 223
Weight: 0.96lbs
Size: 8.90h x 6.90w x 0.60d
ISBN: 9781577319443


Review Citation(s):
Kirkus Reviews 03/01/2011
Reference and Research Bk News 04/01/2011 pg. 93

About the Author
Jennifer Lee, the founder of Artizen Coaching, spent a decade climbing the corporate ladder before pursuing her creative dreams. Through her popular workshops, coaching practice, and writing, she empowers others to follow their passions. She lives in the San Francisco Bay Area.